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Public Relations

The Public Relations Major at Monmouth College is an interdisciplinary program designed to prepare students for a wide range of jobs and careers.

Accordingly, students undertake a comprehensive program of study that draws theoretical inspiration from a variety of well-established scholarly traditions, ranging from psychology and economics to advertising and rhetorical theory. This allows students to become creative, effective, and above all, responsible strategic communicators.

Department Facilities and Equipment

A professional television studio in Wallace Hall is home to MC-TV, a series program featuring news, entertainment and original student films broadcast to the campus on cable channel 14. Recently the studios were converted to all-digital production. More than 35 students participate in producing MC-TV each semester. The studio is a versatile professional quality facility with resources for producing newscasts and variety shows. Recently a Communication Studies student-faculty produced documentary won a national award of excellence from the Broadcast Educators Association as well as a number of regional festival awards.

Radio station WMCR is a student operated campus station, broadcast through the campus cable system in FM stereo. The station has two new, professionally-equipped audio broadcast studios located in the Stockdale Center, one “on-air” and one for production and laboratory work. The studio equipment used is like that in a commercial station. More than 60 students participate in radio activities each semester.

We operate a newly constructed Computer/Media laboratory in Wallace Hall with Windows based design and editing stations for 20 students, including computers equipped with software for audio/video editing, multi-media production, graphic design, web authoring and other applications. These facilities are used by Communication Studies Majors and others around the campus for a variety of course-related and personal projects.

Hands-On Experience & Off-Campus Programs

Internships are required for all Public Relations majors. Majors and non-majors alike may also utilize the campus radio station (WMCR), the campus television station (MC-TV), and the campus newspaper (The Courier) as a means to gain experience and to expand their resumes. During the course of the program students are also provided with a substantial number of writing assignments that mirror the actual job tasks Public Relations practitioners routinely carry out. They are also encouraged to partake in informed and theoretically anchored classroom discussions.

Many public relations majors profit from the Associated Colleges of the Midwest (ACM) Chicago Urban Studies program. The internship opportunities in Chicago are excellent, giving students the chance to work in major corporate or media settings. The ACM’s Chicago Programs in Business and Entrepreneurship or in the Arts are similarly used by our majors.

Theory, Practice, and Responsible Advocacy

The Public Relations Major at Monmouth College offers students the ability to work closely with knowledgeable and easily approachable faculty members. As such, students are presented with the opportunity to engage with course materials in ways that might seem difficult or even impossible at larger state institutions. Faculty members make it a point to make themselves available and they are genuinely interested in student learning.

Over the course of the Public Relations Major, particular focus is put on critical thinking. The ability to seize opportunities, to communicate effectively, to engage in sound research, and to competently break apart complex problems into manageable pieces are skills that employers consistently seek and for which they are more than willing to compensate. Great emphasis is also put on bridging the gap between theory and practice so as to give students valuable hands-on experience that will make their job applications stand out. Finally, students are provided with a sound ethical base that guides them through their strategic communication efforts.

Career Opportunities

  • Events Planner
  • Speech Writer
  • Editorial Assistant
  • Reputation Manager
  • Multimedia Producer
  • Publications Director
  • Social Media Consultant
  • Communications Editor
  • Marketing Coordinator
  • Technical Writer

Recent Public Relations Graduates

Brianna Flynn ’10
Communications Specialist
John Deere Harvester Works

Michelle Nutting ’11
Senior News Producer
KRON, San Francisco, CA

Ashley Sorensen ’12
Premium Seating Services Representative
Chicago White Sox

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