Emily Dihle

YouTube Sensation

Emily Dihle's Story

Emily Eddington Dihle ’06, has been keeping busy since she graduated from Monmouth College. A former morning news anchor for WSIL-TV 3, an ABC affiliate in southern Illinois, Dihle is also the founder of “Beauty Broadcast,” a fast-growing YouTube channel offering women practical tips for selecting and using cosmetics.

Now a young mother, she has retired from the grueling schedule of morning television to focus solely on her successful YouTube venture.

Dihle decided to start making her own videos in 2007 after seeing that there was a need for someone to review drugstore makeup as opposed to expensive department store brands. “It is a very relevant topic,” she said, “considering the economic conditions, and the fact that many people are looking to save money.” Her experience as a news anchor has served her well. “In the news, I try to tell a concise story, speak clearly and cover all the bases. I have the same goals for my videos.” With 702,000 subscribers to her original channel, she has since added an “express” channel with nearly 200,000 subscribers and a vlogcast that covers random topics involving her life and family. Dihle has been featured on beauty websites and in Elle, a women’s fashion and beauty magazine.

Dihle believes that her Monmouth education provided valuable experience for her career—initially in television news and now on the internet. “I feel like Monmouth College, paired with a summer internship at a TV station, prepared me so well.”

She added, "Monmouth College encourages students to find an activity outside of class that just might turn into a passion and make you a leader. Campus involvement was always stressed, as opposed to just going through the motions. Getting involved in various activities and seeing success in those areas builds confidence."

  • New demographic
    Since their launch, Dihle’s videos have been popular among teens and 20-somethings. Now, they are starting to grow in popularity among 50- and 60-year-olds.
  • She said ‘Yes!’
    Emily and her husband, Tyler Dihle ’06, had a storybook proposal. At the Homecoming Spirit Shout, in front of a crowd of 1,000, Tyler, the captain of the football team, dropped to one knee and popped the question to Emily, captain of the cheerleading squad.
Getting involved in various activities and seeing success in those areas builds confidence.

Emily Dihle ’06
Major: Communication & Theatre Arts